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Evidence Guide: BSBADV403B - Monitor advertising production

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBADV403B - Monitor advertising production

What evidence can you provide to prove your understanding of each of the following citeria?

Oversee pre production work

  1. Confirm printing, print production, electronic production specifications, schedule, budget, supplier/s and resource requirements for pre-production activities
  2. Monitor pre-production activities against scheduling and budgetary requirements and report likely overruns for action and approval in accordance with organisational policies and procedures
  3. Estimate the effect of a delay in pre-production and make recommendations to re-schedule activities to meet the pre-production schedule in accordance with organisational policies and procedures
Confirm printing, print production, electronic production specifications, schedule, budget, supplier/s and resource requirements for pre-production activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor pre-production activities against scheduling and budgetary requirements and report likely overruns for action and approval in accordance with organisational policies and procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Estimate the effect of a delay in pre-production and make recommendations to re-schedule activities to meet the pre-production schedule in accordance with organisational policies and procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Oversee production processes

  1. Confirm specifications, production schedule, budget, supplier/s and resource requirements
  2. Monitor progress against production schedule and identify likely variations in accordance with organisational policies and procedures
  3. Gain approvals from relevant persons for schedule variations to production budget allocations in accordance with organisational policies and procedures if required
Confirm specifications, production schedule, budget, supplier/s and resource requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor progress against production schedule and identify likely variations in accordance with organisational policies and procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Gain approvals from relevant persons for schedule variations to production budget allocations in accordance with organisational policies and procedures if required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor post production processes

  1. Confirm specifications, schedule, budget, supplier/s and resource requirements for post-production activities
  2. Monitor post-production activities against scheduling and budgetary requirements and report likely variations for action and approval in accordance with organisational policies and procedures
Confirm specifications, schedule, budget, supplier/s and resource requirements for post-production activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor post-production activities against scheduling and budgetary requirements and report likely variations for action and approval in accordance with organisational policies and procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Produce monitoring reports

  1. Produce monitoring reports which contain details of progress for pre-production, production and post-production activities
  2. Produce monitoring reports which meet organisational requirements in terms of language, format, content, and level of detail
  3. Provide monitoring reports within the required timeframe
Produce monitoring reports which contain details of progress for pre-production, production and post-production activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Produce monitoring reports which meet organisational requirements in terms of language, format, content, and level of detail

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide monitoring reports within the required timeframe

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

confirmation of specifications for production activities

monitoring of the pre-, during and post-production activities for creation for at least one advertisement

producing reports on pre-production, production and post-production monitoring activities for at least one advertisement

formulation of recommendations to re-schedule activities in the event of production delays.

Context of and specific resources for assessment

Assessment must ensure:

access to an actual or simulated environment

access to office equipment and resources

access to a production team.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

analysis of responses to case studies and scenarios

assessment of written reports and/or examples of pre-production, production and post-production activities

demonstration of production monitoring techniques

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

oral or written questioning to assess knowledge of the principles of advertising as it relates to the marketing mix

review of monitoring reports.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBADV404B Schedule advertisements.

Required Skills and Knowledge

Required skills

communication skills to question, clarify and report while conducting monitoring activities

literacy skills to read schedules and to write reports

numeracy skills to read budgets and compare actual versus budgeted expenditure

teamwork skills to work with colleagues to achieve production objectives

technology skills to use a wide range of software and equipment to monitor the production of advertisements.

Required knowledge

legal and ethical requirements for the advertising industry

principles of advertising as it relates to the marketing mix

identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations, codes of practice and national standards, such as:

anti-discrimination legislation

consumer protection laws

copyright legislation

ethical principles

fair trading laws

privacy laws

Trades Practices Act

codes of practice such as those issued by bodies such as the Advertising Federation of Australia, Australian Communications and Media Authority, Australian Competition and Consumer Commission, Australian Performing Right Association, Commercial Radio Australia and Free TV Australia

role/s of production personnel

techniques and production processes for radio, television and cinema, print and websites.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Printing specifications may include:

art reproduction, including:

halftones

line art

photography

screens

binding/finishing

colour reproduction, including:

colour register/s

colour separation

digital colour reproduction

PMS code

process colour

spot colour

composition

typesetting

Print production specifications may include:

computer software programs

desktop publishing

flexography

inkjet printing

letterpress

offset lithography

pre-print production processes

rotogravure

silk screen

Electronic production specifications may include:

film

live recording

sound recording

video

website involving sound, graphics, animation

Pre-production activities may include:

artwork

graphics

imposition

music

receipt and review of advertising copy

receipt of visual elements and layout

rehearsals

scripts

set construction

storyboards

Production schedule may include:

film or video shooting

pre-production, production and post-production work

print

sound recording

website development

Post-production activities may include:

assembling scenes

dialogue synchronisation

editing

Foley

sound mixing

special effects